Pay attention to left-behind children's wisdom in action

On the evening of October 19, Beijing time, the '2016 TJPA Care Project • B&U Companion Action' co-organized by the China Toys and Baby Products Association and the China Children and Youth Foundation was held at the Shanghai International Convention Center. The charity dinner will be used to fund poor left-behind children. At the charity dinner, Mr. Zhu Xisheng, Secretary-General of the China Children and Youth Foundation, Ms. Liang Mei, President of the China Toys and Baby Products Association, and representatives from 10 founding units including Huizhi Brand jointly launched the 'TJPA Care Project·B&U Companionship Program'.

At the charity dinner, Chairman Lu Zhousheng, the founder of '2016 TJPA Care Project • B&U Companion Action' was interviewed by the media

'JPA Care Project • B&U Companion Action' Initiator - Chairman Lu Zhousheng, founder of Huizhi Brand

Media: Huizhi chose to do'2016 TJPACare Project • B&U Companion Action' based on what considerations did the initiator of?

Lu Zhousheng : The concept of Huizhi brand is 'Extreme experience, enjoy the future'. Children are the future of the country and the family. We deeply realize that it is very important to let parents understand and master the new concepts, new knowledge and new methods of family education; it is very important to let children understand their parents and feel the care from their parents and society, so as to help them establish a correct outlook on life and values ​​and spread the correct way of companionship. Advocate the formation of a new social trend of companionship, and let the whole society pay attention to the children's own problems, family problems and social problems caused by lack of guardianship and companionship. The focus is to support left-behind children in the homes of corporate employees, and to organize a series of companionship activities to strengthen parents' awareness of companionship and realize that the best education is companionship. This coincides with TJPA Care Project • B&U Companionship Action'The cooperation is natural, and the two sides work together to help the children, so that they can feel the love and warmth of society.

Media: In addition to JPA Care Project • B&U Companion Action' project, what charity projects did Huizhi help support?

Lu Zhousheng: The Huizhi brand was founded in 2012. In just a few years, our products have spread all over the country. At the same time, our love has been conveyed to all parts of the country. So far, nearly 200 families of poor left-behind children have been funded. We have successively cooperated with domestic Red Cross Foundation, China Children's Foundation and other charities to help improve the quality of life of left-behind children from poor families.

Media: What plans does Huizhi have in the future have in charity?

Lu Zhousheng: Improving children's quality of life and achieving the maternal love of smart mothers is our mission. Huizhi will develop more humane and intelligent baby care products to make mothers more relaxed in raising babies; at the same time, we will build a baby care education platform, which will be constructed from several dimensions such as baby health and early childhood education; thirdly, we will focus more actively on participating in relevant funding and charity activities in the infant and child field and practice corporate social responsibility.

Media: How do you think companies should better fulfill their social responsibilities?

Lu Zhousheng: The baby industry is first and foremost a highly responsible industry. This industry is related to the future of the country and every family. Therefore, as an enterprise engaged in an industry, the first task is that the products produced must be safe and reliable. If the product quality is done well, it will fulfill the greatest responsibility to the society. The core business philosophy of Huizhi brand is to create value for others, including consumers, society, employees, shareholders, and partners. If we cannot create value for them, we will lose the reason for existence. We actively participate in social welfare and charity and spread the energy of love to the society. We will surely win the respect of society and others. In the process of spreading love, Huizhi will call on more companies in the baby industry to participate. Through the 'TJPA Care Project • B&U Companionship Program', the government and society will pay attention to and support the toys and baby products industry; fully recognize the importance of toys and baby products in the growth process of children, especially children's toys play a companionship role, stimulate the passion for industry development, generate the source motivation born from love, so that every child can grow up healthily, and let love deeply penetrate into the DNA of each brand and product, thereby promoting the continuous development of the industry and enterprises.